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In a world changing at breakneck speed, the royal families of Europe are reinventing their role, based on tradition and historical value. They acknowledge the need to adapt to the realities of the day, so they can continue to serve the needs of the modern societies in which they live. In an interview with Business Arena, Princess Lia of Romania spoke about the objectives, plans, challenges, and about the contribution she and her husband, HRH Prince Paul of Romania, have had in improving the country's image in Europe and beyond.

What has changed in the role of the royal families in Europe in the current economic context? To what extent are those trends valid for Romania?

 I believe Her Majesty Queen Beatrix of the Netherlands made a historic decision when she abdicated in favor of her son, thus achieving a subtle transition of power. Now King Willem-Alexander has earned the respect and admiration of the people and is using his new role to enhance his efficiency as an expert in water resources and their conservation and in diplomacy. 
Queen Beatrix’s model has also been followed in Belgium, when His Majesty King Albert II abdicated in favor of his son, Philippe. Experts in theology have even speculated that His Holiness Pope Benedict XVI was influenced in his decision to step down by the wisdom of these outstanding monarchs.   
In the current economic context, members of the royal families tend to show empathy towards the financial status of their subjects. They are like the managers of a global corporation, but much stricter with regard to responsibilities and image, as they no longer enjoy private lives. In Europe, monarchies have evolved and succeeded in adapting themselves to the new realities, but they remain a symbol of tradition, religion and respect for the State’s institutions.  
The role of each member of the Royal Family of Romania should be to use their own contacts and promote a true and positive image of their country during trips abroad, when they meet foreign government officials and give interviews. No member of the Royal Family should accept payments for their lobby activities; they must do it to encourage investments, tourism and to emphasize that Romania is a stable country.     
For example, when Romania held the referendum against President Bsescu, the international press initially spoke of potential violence and destructive manifestations. So much so, that the tourism was going to be seriously affected. Our family had been invited to spend that summer together with the Hohenzollern family in Germany, but we decided to stay here and not give the impression that we are leaving our country in difficult times.  
We gave many interviews to the international press, emphasizing that we only saw people who were exercising their rights to free opinion, while the protests were normal and peaceful. It turned out that we had a useful role in balancing that exaggerated negative propaganda.


To read the full version, see the print edition of Business Arena.

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