Deutsche Bank has announced its strategic and financial aspirations for 2015 and beyond, setting the course to become the leading client-centric global universal bank.
The plan, "Strategy 2015+", spells out how the bank will address the near-term challenges in the changed business environment and positions it to seize the opportunities presented by longer-term mega trends.
Jürgen Fitschen and Anshu Jain launched a 100-day review of the corporate strategy when they became Co-Chairmen of the Management Board and the Group Executive Committee on June 1. Following an intensive period of inclusive dialogue with stakeholders, Strategy 2015+ addresses not only the further development of a sustainable business model, but also includes a commitment to a fundamental change in the Bank's culture.
