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By Amalia Sterescu
Outsourcing is a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally. This may be a standard definition used for many years by different publications to describe the practice of outsourcing and its functionality worldwide. However, I do believe it’s high time to upgrade the term and to shed some light upon what outsourcing really means for companies and contractors around the globe and what trends investors follow at present.
Let’s take a glance at Romania and the outsourcing business environment. How is our country coping with the changes? Does it maintain its competitiveness in terms of providing the best services for the offshoring demand?

Money is only a tool. An investment in knowledge pays the best interest
Global outsourcing has been continuously growing, with more and more Western European and North American companies seeking to open shared service centers, outsource products or manufacture in countries where they were offered relatively low wages. If costs may have been the main concern in the past, companies have now recognized the value of quality delivery and flexibility. They are now focused on superior services, geographical advantages, gainful business environment and stable economies.
Outsourcers that are searching to open shared service centers for support or other operational lines of business are more and more focused on countries that have a reputation for their educated workforce and language skills and that have as a resource a great number of specialists in terms of IT and finance. Their expectations are higher, and their investments are more sophisticated. They are aiming towards states that are active, powerful and with a high potential for future development.

To read the full version, see the print edition of Business Arena.

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